Email List vs Social Media: Why Your Subscribers Are Worth More Than Your Followers

by Emma Morris | Apr 6, 2026 | Email Marketing, General Marketing, Improve Your Sales, Social Media Marketing

    It’s the classic email list vs social media debate. And most business owners are backing the wrong horse. You’ve spent months, maybe years, building your social media following. You’ve posted consistently. You’ve done the videos....

Is Content Marketing Worth It? (And When Will You Actually See Results)

by Emma Morris | Nov 14, 2025 | Blog Writing, Case Studies, General Marketing, List Building, Social Media Marketing

  Let me guess – you’re sitting there wondering if content marketing is worth it, or if it’s just another shiny strategy that works for everyone else but won’t work for you. I get it. You’ve probably heard all the success stories...

Email Marketing vs Social Media: Which is Going to Put More Wonga in Your Wallet

by Emma Morris | Oct 24, 2025 | Email Marketing, Improve Your Sales, Social Media Marketing

  Look, I get it. Social media is shiny. It’s where everyone hangs out. Your mate Dave keeps banging on about how his cousin’s bakery went viral on TikTok and now they’re rolling in dough (pun absolutely intended). But here’s the thing...

What to Post on LinkedIn: Turning Wanky Posts Into Client-Attracting Machines

by Emma Morris | Aug 22, 2025 | LinkedIn, Social Media Marketing

    Let’s talk about what to post on LinkedIn when you’re a recruiter, because holy f&*k, I’m seeing a lot going wrong. I scrolled through my LinkedIn feed this morning (mistake number one) and counted seventeen posts about...

Marketing Your Small Business on a Budget: A Practical Guide

by Emma Morris | Mar 1, 2024 | Email Marketing, General Marketing, Ideal Client, Improve Your Sales, SEO, Social Media Marketing

  So, we all know the struggle. You’ve poured your heart and soul into your business and created amazing products or services. However, spreading the word feels like an uphill battle, especially when your marketing budget is pretty much non-existent. But...

How to Choose the Best Social Media Platform for Your Business

by Emma Morris | Nov 24, 2023 | General Marketing, Social Media Marketing

  Disclaimer: Before we dive into how to choose the best social media platform for your business, I want to let you know this post contains an affiliate link. This means I may earn a commission should you choose to sign up for a program or make a purchase using...