Look, I get it. You’re probably thinking, “Does my business need a blog?” while simultaneously wondering if blogging is dead. After all, everyone’s banging on about TikTok, Instagram Reels, and whatever the hell else is trending this week.
But here’s the thing: while you’re chasing dopamine hits from social media likes, your competitors are quietly building assets that bring in leads while they sleep. And yes, I’m talking about blogging.
Before you roll your eyes and click away, hear me out. Because the question isn’t really “does my business need a blog?” – it’s more like “can you afford NOT to have one?”
Let me break down exactly why your business needs a blog in 2025 and beyond.
1. Blogs Bring You Leads While You’re Living Your Life
Remember the sales call you had at 3pm yesterday? While you were in that meeting, my blog was out there doing its thing – answering questions, solving problems, and bringing people to my website.
One of my clients recently signed a new customer who found them through a blog post I wrote back in 2023. That’s two years of that single piece of content working its arse off, bringing in enquiries without anyone lifting a finger.
Social media? Your post is basically dead within an hour. But a good blog post? That thing can keep delivering for months, even years. It’s like having a sales team that never sleeps, never takes holidays, and never asks for a pay rise.
Most of my enquiries come from either LinkedIn or people Googling something, landing on my blog, having a good snoop around my website, and then getting in touch. The same goes for my clients. Does your business need a blog if you want this kind of passive lead generation? Absolutely.
2. You Actually OWN Your Audience
Here’s something that’ll piss you off: you don’t own your social media audience. Instagram could delete your account tomorrow (happens more than you’d think), or they could change their algorithm so dramatically that your reach drops to nothing overnight.
And speaking of algorithms – only 2-5% of your followers actually see your content anyway. So if you’ve got 1,000 followers, congrats, about 20-50 people are seeing your posts. F&*king depressing, right?
Your blog? That lives on YOUR website. YOUR domain. YOUR rules. Nobody can take that away from you or change the game on you without warning.
Plus, search engines love blogs. When someone Googles a problem your business solves, your blog post can show up and bring them straight to you. No algorithm playing gatekeeper. No fighting for attention in a crowded feed.
3. Blogs Don’t Just Rule Traditional SEO – They’re Your Secret Weapon for AEO Too
You’ve heard of SEO (Search Engine Optimisation), but have you heard of AEO? That’s Answer Engine Optimisation, and it’s becoming just as important, if not more so.
Now, when you ask Google a question, you get an AI-generated answer before you get a list of websites. Plus, ChatGPT, Claude, or other AI tools are quickly becoming as widely used as Google. And guess what those AI tools are pulling their answers from? Yep, blog content.
When you have well-written, in-depth blog posts that actually answer people’s questions (not just keyword-stuffed rubbish), you’re not just showing up in Google searches anymore. You’re also showing up when people ask AI assistants for recommendations, advice, or solutions.
Does my business need a blog to compete in this AI-powered search landscape? Unless you fancy being invisible when potential customers are looking for exactly what you offer, then yes.
Your blog posts become the source material that AI tools reference. So while your competitors are still figuring out what AEO even means, you’re already positioning yourself to be found – whether people are using traditional search engines or having a chat with an AI. Read more about how to create an SEO-friendly blog.
4. Blogs Position You as the Expert (Without Being Wanky About It)
When someone lands on your blog and finds genuinely helpful content that solves their problem, something magical happens in their brain. They start thinking, “Oh, this person actually knows their shit.”
You’re not just another business flogging their services – you’re demonstrating your expertise in real-time. You’re proving that you understand their problems and have solutions.
And here’s the kicker: they’re doing this research on THEIR timeline, when they’re ready. Not when you’ve interrupted their Instagram scroll. They’ve actively sought out information, found your blog, and are now voluntarily reading your content.
That’s a completely different relationship dynamic. They’re coming to you already warmed up and ready to learn. Does my business need a blog to build this kind of authority? If you want to be seen as an expert rather than just another option, then yes.
5. Blogs Grow Your Email List (And That’s Where the Real Magic Happens)
Social media is great for awareness. But your email list? That’s where the money lives.
Every single blog post – both mine and my clients’ – ends with some sort of call-to-action designed to grow the email list. Sometimes it’s a direct ask to subscribe. Sometimes it’s offering a freebie. Sometimes it’s inviting people to a webinar or training.
The point is, you’re giving people valuable content in your blog, then offering them even MORE value if they join your email list. It’s a natural progression that actually makes sense to your reader.
People are already interested in what you have to say (they just read your entire blog post), so they’re more likely to take that next step. Does my business need a blog if I want to build an engaged email list? Not necessarily, but it definitely f&*king helps.
Blogs Feed Your Entire Content Ecosystem
So far, we’ve looked at how blogs can completely revolutionise how you generate leads, but I wanted to add something around efficiency in case you’re thinking you don’t have time for blogging.
One solid blog post can be repurposed into:
- Multiple social media posts
- Email newsletter content
- LinkedIn articles
- Video scripts
- Podcast topics
- Lead magnet material
Your blog becomes the foundation of your entire content strategy. Write one in-depth piece, then chop it up and use it everywhere. Work smarter, not harder.
Plus, when someone asks you a question you’ve already answered in a blog post, you can just send them the link instead of typing out the same explanation for the hundredth time. Efficiency at its finest.
So, Does Your Business Need a Blog? Here’s the Bottom Line
If you want leads that come to you instead of having to chase them down on social media, the answer is yes.
If you want to own your audience instead of renting space on someone else’s platform, the answer is yes.
If you want to show up not just in traditional searches but also when people ask AI tools for recommendations, the answer is yes.
If you want to be seen as an expert who genuinely helps people, the answer is yes.
If you want content that works for you 24/7 instead of dying within an hour, the answer is yes.
And if you want a legitimate way to grow your email list with people who are already interested in what you do, the answer is absolutely yes.
Blogging isn’t dead. It’s just that most people would rather chase the quick dopamine hit of social media engagement than play the long game that actually builds a sustainable lead generation tool.
Your call, which camp do you want to be in?
Talking of email lists, it’s one thing getting people to sign up, but how do you ensure your emails get opened? Well, I’ll be answering that in my upcoming masterclass, “Why Your Sales Emails Get Ignored (And How to Fix It in 5 Simple Steps)”. Simply sign up here, and if you can’t make it live, a replay will be available.
Hey, I’m Em…
I’m a copywriter and content strategist who escaped the soul-crushing world of recruitment to build a business on my own terms. After rage-quitting 6 years ago with no plan (and somehow making it work), I now help time-poor businesses get their marketing sorted without the corporate bullshit. I write content that actually sounds like them—not like every other boring corporate voice in your industry.
Ready to stop getting ghosted and start converting?
If you’re tired of prospects going silent and want content that actually makes people respond, let’s talk. My Content Conversion Package gives you done-for-you content that gets noticed – across email, social, blog, and web copy – without you having to lift a finger. Book a call, and let’s sort out your content properly.