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Does My Business Need a Blog in 2025 (And Beyond)?

Does My Business Need a Blog in 2025 (And Beyond)?

by Emma Morris | Oct 31, 2025 | General Marketing, Improve Your Sales, Writing Blogs

  Look, I get it. You’re probably thinking, “Does my business need a blog?” while simultaneously wondering if blogging is dead. After all, everyone’s banging on about TikTok, Instagram Reels, and whatever the hell else is trending this...
What Your Prospects Are Really Thinking When They Ghost You

What Your Prospects Are Really Thinking When They Ghost You

by Emma Morris | Oct 17, 2025 | General Marketing, Improve Your Sales

  You sent the proposal. They said they were “really interested.” And then… nothing. Radio silence. You follow up once, twice, maybe a third time (because you’re not desperate, right?). Still nothing. So what the f%^k happened?...
Why Referral Marketing is Your Recruitment Agency’s Secret Weapon

Why Referral Marketing is Your Recruitment Agency’s Secret Weapon

by Emma Morris | Sep 12, 2025 | General Marketing, Improve Your Sales, Referral Marketing

  Your best salespeople aren’t on your payroll. They’re the clients you’ve already placed brilliant candidates with, and they’re just sitting there… doing absolutely nothing to help you find more talent. What a waste, right? Look, I...
Why Most Recruitment Marketing for Solo Recruiters Is Complete BS (And What Works Instead)

Why Most Recruitment Marketing for Solo Recruiters Is Complete BS (And What Works Instead)

by Emma Morris | Aug 1, 2025 | General Marketing

  Let’s cut the crap, shall we? You’ve probably read a dozen articles about recruitment marketing for solo recruiters that sound like they were written by someone who’s never actually placed a candidate in their life. They’re full of...

Create an SEO-Friendly Blog That’s Irresistible to Your Ideal Clients

by Emma Morris | Aug 1, 2025 | General Marketing, Ideal Client, Improve Your Sales, SEO

  Think about this: your ideal client, desperately seeking a solution to their problem, they stumble upon your blog in the top search results. They devour your insights, resonate with your voice, and eagerly reach out for your guidance. Sounds good, right? This...
3 Easy Everyday Activities to Help You Build Your Email List

3 Easy Everyday Activities to Help You Build Your Email List

by Emma Morris | Aug 5, 2024 | General Marketing, Improve Your Sales, List Building

  Before we dive into discovering 3 easy everyday activities to build your email list, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit if you use...
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  1. Why Referral Marketing is Your Agency's Secret Weapon on What to Post on LinkedIn: Turning Wanky Posts Into Client-Attracting Machines
  2. Emma Morris on 10 Top Tips for Creating a Sales-Boosting Homepage
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