by Emma Morris | Apr 6, 2026 | Email Marketing, General Marketing, Improve Your Sales, Social Media Marketing
It’s the classic email list vs social media debate. And most business owners are backing the wrong horse. You’ve spent months, maybe years, building your social media following. You’ve posted consistently. You’ve done the videos....
by Emma Morris | Apr 2, 2026 | Email Marketing, Improve Your Sales, Writing Tips
You’ve just written a cracking email. It’s got personality, a clear call to action, it’s genuinely useful, and you’re absolutely f&*king proud of it. And then you scroll back up to the subject line field and your brain just…...
by Emma Morris | Mar 25, 2026 | Email Marketing, General Marketing, Improve Your Sales, List Building
You finally did it. You set up the opt-in, created the lead magnet, and someone, an actual human with an actual email address, said: “Yes, I want to hear from you.” And then what did you do? If you’re like most service businesses, one of three...
by Emma Morris | Feb 5, 2026 | Email Marketing, General Marketing, Writing Tips
Right, let’s have a chat about email marketing best practices, shall we? You know those “proven strategies” everyone parrots at networking events? The ones that make you feel like you’re doing everything wrong because you sent an email...
by Emma Morris | Dec 5, 2025 | Email Deliverability, Email List Cleaning, Email Marketing, Improve Your Sales
Right, we need to talk about that number you’re obsessively checking every morning like it’s your ex’s Instagram. Your subscriber count. I get it. Watching that number tick up feels brilliant. Makes you feel like you’re winning at this...
