by Emma Morris | Jun 1, 2026 | General Marketing, Improve Your Sales, Web Copy
Key Takeaways A coaching website that looks good but doesn’t convert isn’t doing its job — full stop Vague messaging is the number one reason coaching websites fail to generate enquiries Positioning is what makes you the obvious choice rather...
by Emma Morris | May 27, 2026 | General Marketing, Improve Your Sales, My Opinions
Key Takeaways Your time has a real hourly value, and spending it on marketing you’re not good at (yet) is an expensive choice The cost of not having great copy is lost clients and revenue, not just a to-do list item Hiring a copywriter isn’t a...
by Emma Morris | May 21, 2026 | Blog Writing, Email Marketing, General Marketing, Improve Your Sales, My Opinions, Social Media Marketing
Key Takeaways: Why Value Content Is Dead People don’t log on to learn. They log on to be entertained. Useful isn’t enough anymore. If your content could’ve been written by anyone in your industry, it’s doing you no good. AI has made...
by Emma Morris | Apr 6, 2026 | Email Marketing, General Marketing, Improve Your Sales, Social Media Marketing
It’s the classic email list vs social media debate. And most business owners are backing the wrong horse. You’ve spent months, maybe years, building your social media following. You’ve posted consistently. You’ve done the videos....
by Emma Morris | Apr 2, 2026 | Email Marketing, Improve Your Sales, Writing Tips
You’ve just written a cracking email. It’s got personality, a clear call to action, it’s genuinely useful, and you’re absolutely f&*king proud of it. And then you scroll back up to the subject line field and your brain just…...
by Emma Morris | Mar 25, 2026 | Email Marketing, General Marketing, Improve Your Sales, List Building
You finally did it. You set up the opt-in, created the lead magnet, and someone, an actual human with an actual email address, said: “Yes, I want to hear from you.” And then what did you do? If you’re like most service businesses, one of three...
