by Emma Morris | Apr 6, 2026 | Email Marketing, General Marketing, Improve Your Sales, Social Media Marketing
It’s the classic email list vs social media debate. And most business owners are backing the wrong horse. You’ve spent months, maybe years, building your social media following. You’ve posted consistently. You’ve done the videos....
by Emma Morris | Apr 2, 2026 | Email Marketing, Improve Your Sales, Writing Tips
You’ve just written a cracking email. It’s got personality, a clear call to action, it’s genuinely useful, and you’re absolutely f&*king proud of it. And then you scroll back up to the subject line field and your brain just…...
by Emma Morris | Mar 25, 2026 | Email Marketing, General Marketing, Improve Your Sales, List Building
You finally did it. You set up the opt-in, created the lead magnet, and someone, an actual human with an actual email address, said: “Yes, I want to hear from you.” And then what did you do? If you’re like most service businesses, one of three...
by Emma Morris | Feb 5, 2026 | Email Marketing, General Marketing, Writing Tips
Right, let’s have a chat about email marketing best practices, shall we? You know those “proven strategies” everyone parrots at networking events? The ones that make you feel like you’re doing everything wrong because you sent an email...
by Emma Morris | Dec 5, 2025 | Email Deliverability, Email List Cleaning, Email Marketing, Improve Your Sales
Right, we need to talk about that number you’re obsessively checking every morning like it’s your ex’s Instagram. Your subscriber count. I get it. Watching that number tick up feels brilliant. Makes you feel like you’re winning at this...
by Emma Morris | Nov 21, 2025 | General Marketing, Improve Your Sales
Look, I get it. December rolls around, and suddenly everyone’s brain switches to mulled wine and mince pies mode. But here’s the uncomfortable truth: while you’re planning your Christmas party outfit, your competitors are planning how to steal...
by Emma Morris | Nov 14, 2025 | Blog Writing, Case Studies, General Marketing, List Building, Social Media Marketing
Let me guess – you’re sitting there wondering if content marketing is worth it, or if it’s just another shiny strategy that works for everyone else but won’t work for you. I get it. You’ve probably heard all the success stories...
by Emma Morris | Nov 7, 2025 | General Marketing, Improve Your Sales, Writing Tips
Look, I get it. You open LinkedIn, scroll through a few posts, and it’s the same recycled bollocks everywhere. “Excited to announce…” “Thrilled to share…” “Game-changing solutions…” It’s enough to make you want to...
by Emma Morris | Oct 31, 2025 | General Marketing, Improve Your Sales, Writing Blogs
Look, I get it. You’re probably thinking, “Does my business need a blog?” while simultaneously wondering if blogging is dead. After all, everyone’s banging on about TikTok, Instagram Reels, and whatever the hell else is trending this...
by Emma Morris | Oct 24, 2025 | Email Marketing, Improve Your Sales, Social Media Marketing
Look, I get it. Social media is shiny. It’s where everyone hangs out. Your mate Dave keeps banging on about how his cousin’s bakery went viral on TikTok and now they’re rolling in dough (pun absolutely intended). But here’s the thing...
by Emma Morris | Oct 17, 2025 | General Marketing, Improve Your Sales
You sent the proposal. They said they were “really interested.” And then… nothing. Radio silence. You follow up once, twice, maybe a third time (because you’re not desperate, right?). Still nothing. So what the f%^k happened?...
by Emma Morris | Sep 12, 2025 | General Marketing, Improve Your Sales, Referral Marketing
Your best salespeople aren’t on your payroll. They’re the clients you’ve already placed brilliant candidates with, and they’re just sitting there… doing absolutely nothing to help you find more talent. What a waste, right? Look, I...
by Emma Morris | Aug 22, 2025 | LinkedIn, Social Media Marketing
Let’s talk about what to post on LinkedIn when you’re a recruiter, because holy f&*k, I’m seeing a lot going wrong. I scrolled through my LinkedIn feed this morning (mistake number one) and counted seventeen posts about...
by Emma Morris | Aug 8, 2025 | Job Ads
Let me guess – when you think about how to write your job ads, your last ones included phrases like “competitive salary,” “fast-paced environment,” and “looking for a rockstar.” Plot twist: So did everyone else’s....
by Emma Morris | Aug 1, 2025 | General Marketing
Let’s cut the crap, shall we? You’ve probably read a dozen articles about recruitment marketing for solo recruiters that sound like they were written by someone who’s never actually placed a candidate in their life. They’re full of...
by Emma Morris | Aug 1, 2025 | General Marketing, Ideal Client, Improve Your Sales, SEO
Think about this: your ideal client, desperately seeking a solution to their problem, they stumble upon your blog in the top search results. They devour your insights, resonate with your voice, and eagerly reach out for your guidance. Sounds good, right? This...
by Emma Morris | Sep 30, 2024 | Uncategorized
Your sales page should be so damn good that people are begging to give you their hard-earned cash. But it doesn’t just magically happen the first time around (unless you’re a sales page superhero, of course). It’s all trial and error and...
by Emma Morris | Aug 25, 2024 | Lead Magnets, List Building
Before we dive into discovering how to supercharge your lead generation strategy with ScoreApp, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit...
by Emma Morris | Aug 5, 2024 | General Marketing, Improve Your Sales, List Building
Before we dive into discovering 3 easy everyday activities to build your email list, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit if you use...
by Emma Morris | Jul 15, 2024 | General Marketing, My Opinions
It’s a slightly different blog today. Because today, I want to talk about a decision I made recently: stepping away from Facebook and Instagram as marketing channels for my business. This wasn’t an impulsive move. For almost five years, I’ve...
by Emma Morris | Jul 5, 2024 | Email Marketing, Improve Your Sales
Imagine this: You’ve poured your heart and soul into creating a freebie so good it practically guarantees coaching gold. People sign up for your email list, excited to learn from the master (that’s you!). But then… crickets. Your inbox remains eerily...
by Emma Morris | Jul 1, 2024 | Improve Your Sales, Lead Magnets
Before we dive into discovering the unique lead magnets people actually want to sign up for, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit if you use...
by Emma Morris | Apr 5, 2024 | Email Marketing, Lead Magnets, Writing Tips
Before we dive into creating the perfect opt-in page, this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee-drinking habit if you use these links to make a purchase. You will not be...
by Emma Morris | Mar 22, 2024 | Email Marketing, General Marketing, Improve Your Sales, Kartra
Before we dive into everuthing you need to know about Kartra, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit if you use these links to make a...
by Emma Morris | Mar 15, 2024 | Improve Your Sales, SEO, Web Copy, Writing Tips
Let’s face it, writing an About Page can feel like trying to squeeze charisma out of a wet sponge. You stare at the blank screen, picturing potential clients yawning their way through your business story and end up paralysed with fear. So, let me tell you...
