by Emma Morris | Oct 31, 2025 | General Marketing, Improve Your Sales, Writing Blogs
Table of Contents Toggle 1. Blogs Bring You Leads While You’re Living Your Life2. You Actually OWN Your Audience3. Blogs Don’t Just Rule Traditional SEO – They’re Your Secret Weapon for AEO Too4. Blogs Position You as the Expert (Without Being...
by Emma Morris | Oct 24, 2025 | Email Marketing, Improve Your Sales, Social Media Marketing
Table of Contents Toggle The Brutal Truth About Social Media ROIEmail Marketing: The Quiet Millionaire Maker“But Everyone’s On Social Media!”The Small Business Reality CheckWhat Email Does That Social Media Can’tPersonalisation that actually...
by Emma Morris | Oct 17, 2025 | General Marketing, Improve Your Sales
Table of Contents Toggle “This is going to be more work than I thought”What to do about it:“I don’t actually know if I trust this person yet”What to do about it:“I need to talk to [insert decision-maker here]”What to do about...
by Emma Morris | Sep 12, 2025 | General Marketing, Improve Your Sales, Referral Marketing
Table of Contents Toggle Why Referral Marketing Actually Works (Shocking, I Know)The “I Don’t Want to Be Wanky” ProblemThe Lazy Person’s Guide to Referral MarketingStop Being ForgettableHere’s what doesn’t work:Here’s what...
by Emma Morris | Aug 22, 2025 | LinkedIn, Social Media Marketing
Table of Contents Toggle The Current State of Recruiter LinkedIn Content (Spoiler: It’s Dire)Why Generic LinkedIn Content is Killing Your ResultsWhat Actually Works: LinkedIn Content That Doesn’t Suck1. Tell Real Stories (Not Corporate Fairy Tales)2. Share...
by Emma Morris | Aug 8, 2025 | Job Ads
Table of Contents Toggle The Copy-Paste Epidemic That’s Killing Your ResultsWhy Learning How to Write Job Ads Actually Matters (Spoiler: It’s Not What You Think)The Bullshit Phrases That Need to DieHow to Write Job Ads That Actually Work1. Start With Why...
by Emma Morris | Aug 1, 2025 | General Marketing
Table of Contents Toggle The Industry BS You Need to Stop BelievingMyth #1: You Need a Perfect Employer BrandMyth #2: Content Marketing Will Save Your SoulMyth #3: You Need to Be Everywhere at OnceWhat Actually Moves the Needle (From Someone Who’s Been There)1....
by Emma Morris | Aug 1, 2025 | General Marketing, Ideal Client, Improve Your Sales, SEO
Table of Contents Toggle Why SEO Matters for Coaches:Building Your SEO Foundation:Master the Keyword Game:Craft Compelling Titles and Meta Descriptions:Structure Your Blog for Success:Unleash the Power of Content:Optimise for All Devices:Beyond the Basics:The Power of...
by Emma Morris | Sep 30, 2024 | Uncategorized
Table of Contents Toggle What are sales page metrics?Key Sales Page Metrics to TrackConversion RateClick-Through Rate (CTR)Bounce RateTime on PageScroll DepthLead GenerationHow to Track and Analyse Sales Page MetricsTools of the TradeMaking Sense of the...
by Emma Morris | Aug 25, 2024 | Lead Magnets, List Building
Before we dive into discovering how to supercharge your lead generation strategy with ScoreApp, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit...
by Emma Morris | Aug 5, 2024 | General Marketing, Improve Your Sales, List Building
Before we dive into discovering 3 easy everyday activities to build your email list, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit if you use...
by Emma Morris | Jul 15, 2024 | General Marketing, My Opinions
Table of Contents Toggle The Disconnect: When “Growth” Doesn’t Mean ProgressThe Algorithm Blues: Why I Couldn’t Trust the FeedData-Driven DecisionsFinding Freedom Elsewhere: Building My Marketing OasisLessons Learned: The Power of...
by Emma Morris | Jul 5, 2024 | Email Marketing, Improve Your Sales
Imagine this: You’ve poured your heart and soul into creating a freebie so good it practically guarantees coaching gold. People sign up for your email list, excited to learn from the master (that’s you!). But then… crickets. Your inbox remains eerily...
by Emma Morris | Jul 1, 2024 | Improve Your Sales, Lead Magnets
Before we dive into discovering the unique lead magnets people actually want to sign up for, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit if you use...
by Emma Morris | Apr 5, 2024 | Email Marketing, Lead Magnets, Writing Tips
Before we dive into creating the perfect opt-in page, this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee-drinking habit if you use these links to make a purchase. You will not be...
by Emma Morris | Mar 22, 2024 | Email Marketing, General Marketing, Improve Your Sales, Kartra
Before we dive into everuthing you need to know about Kartra, I wanted to let you know that this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee habit if you use these links to make a...
by Emma Morris | Mar 15, 2024 | Improve Your Sales, SEO, Web Copy, Writing Tips
Table of Contents Toggle What is an About Page, Anyway?Why Does a Killer About Page Matter?Understanding Your AudienceThe Essential Elements of a Client-Attracting About Us PageCrafting an About Page that ConvertsCompelling Call to Action (CTA):Seamless User...
by Emma Morris | Mar 1, 2024 | Email Marketing, General Marketing, Ideal Client, Improve Your Sales, SEO, Social Media Marketing
Table of Contents Toggle Understanding Your Audience: The FoundationWho are they?Why is this crucial?How can you gain this understanding?Free & Low-Cost Ways for Marketing Your Small Business on a BudgetContent Marketing: Be a Thought LeaderPublic Relations &...
by Emma Morris | Jan 26, 2024 | General Marketing, Ideal Client, Improve Your Sales, SEO, Writing Blogs
Table of Contents Toggle Why SEO Matters for Coaches:Building Your SEO Foundation:Master the Keyword Game:Craft Compelling Titles and Meta Descriptions:Structure Your Blog for Success:Unleash the Power of Content:Optimise for All Devices:Beyond the Basics:The Power of...
by Emma Morris | Jan 19, 2024 | Email Marketing, General Marketing
Table of Contents Toggle So, why have the Gmail/Yahoo security updates happened?How does this affect your email marketing?Here’s what you need to do:Embrace SPF, DKIM and DMARC:Clean Up Your List:Content that Captivates, Not Clutters:Unsubscribe with Ease:Bonus...
by Emma Morris | Nov 24, 2023 | General Marketing, Social Media Marketing
Disclaimer: Before we dive into how to choose the best social media platform for your business, I want to let you know this post contains an affiliate link. This means I may earn a commission should you choose to sign up for a program or make a purchase using...
by Emma Morris | Nov 3, 2023 | Email Marketing, Improve Your Sales, Writing Tips
This blog post contains affiliate links. I may earn a small commission to fund my coffee-drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied with caffeine. It’s a win for everyone, really. Table...
by Emma Morris | Oct 20, 2023 | Improve Your Sales, Writing Blogs
Table of Contents Toggle Key Tips to Writing Blog Posts That Attract Your Dream Clients:Know Thy Audience:Start with a Sizzling Headline:Keywords Are Your Allies:Be a Storyteller:Be Authentic:Master the Art of Simplicity:Visual Delight:Engage and Interact:Quality Over...
by Emma Morris | Oct 13, 2023 | General Marketing, Improve Your Sales, Writing Tips
Table of Contents Toggle Crafting a Narrative JourneyConnecting EmotionallyA Picture’s WorthNarratives that Drive ResultsEngaging Diverse AudiencesStorytelling Across PlatformsFAQsHow does storytelling enhance brand recall?Can small businesses benefit from...
by Emma Morris | Sep 22, 2023 | General Marketing, Improve Your Sales
Table of Contents Toggle What Is Inclusive Marketing?Tips to Make Marketing More InclusiveUnderstand Your AudienceDiverse RepresentationCulturally Aware ContentInclusive LanguageAccessibility MattersEngage with Your AudienceCollaborate with Diverse InfluencersTell...
