So first, I’m going to start with a confession: I wasn’t a fan when AI tools for copywriting burst onto the scene. I wasn’t one of these copywriters that were scared the robots would “take my job”, but I didn’t believe they could generate anything useful either… I’m not embarrassed to say I was wrong. And that’s what I wanted to share with you today.
Because as they stand, AI copywriting tools aren’t going to generate expert copy instantly, BUT if you know what to expect and how to use them, they can make the job of writing high-quality, high-converting content and copy quicker, easier and more effective.
Let’s dive in…
What is AI copywriting?
Although not the first AI copywriting tool, you’re probably most familiar with ChatGPT after its viral launch sent the online world into a storm in November 2022, but what exactly is it?
AI copywriting is the use of machine-learning software to generate content such as:
- Emails
- Product descriptions
- Blog posts
- Social media captions
- FB/Insta/Google Ads
- Website copy
- And so much more
The AI copywriting tool is trained on millions of web pages to understand language and generate original, high-quality material; however, it has limitations, and it’s essential to understand these before you start trying to use whichever tool you choose. Limitations include:
- The inability to evoke human emotion
- Potentially incorrect facts and figures
- Repetition
- The inability to match your brand’s tone and voice
But despite these limitations, AI copywriting is becoming increasingly popular among professional bloggers, SEO agencies, content and copywriters and digital marketing companies due to its ability to produce quality content with just a few clicks.
What are the benefits of using AI copywriting tools?
Increased Efficiency
Using AI copywriting tools can significantly increase your efficiency by saving time and resources for your businesses. They can draft web and social media content, product listings, ad copy, and emails and can also summarise meetings and send notes out to the team, freeing up time for other important tasks.
Additionally, AI tools can provide valuable insights into customer preferences based on data analysis, allowing you to create personalised content and enhance your services or products.
In short, AI copywriting tools can increase your productivity, reduce costs, and help create high-quality content that resonates with your target audience.
Improved Quality of Content
We all know the importance of creating quality content; it’s not only important to your ideal clients but also to ensure search engines see your content as worth sharing.
AI copywriting tools can ensure accuracy in your grammar and spelling, resulting in error-free content. And these tools can provide faster turnaround times on projects, allowing writers to produce more content in less time.
From a data point of view, they can offer better insights into customer preferences based on data analysis, enabling you to create more personalised and relevant content as well as providing valuable feedback on how readers interact with your content, allowing you or your writers to make necessary improvements.
Finally, these tools can generate ideas quickly by suggesting niche topics, which can help you create more engaging and compelling content. For instance, tools like Answer The Public can help you identify high-quality ideas that resonate with your target audience.
Ability to Scale Up Efforts
Let’s say you have a brand new website that you want to start filling with content as soon as possible to ensure you’re offering something to your clients worth looking at. AI copywriting tools make it easier to create large volumes of high-quality content quickly and efficiently. With AI tools like Outranking.io, you can add keywords you want to rank for. The AI will then write long-form blog posts from start to finish, including the title, meta description, introduction, and conclusion. This means businesses can get content published daily on their site if necessary.
Overall, AI copywriting tools can help you create large amounts of quality content, personalise your content to better target your audiences, and scale your content marketing efforts.
Improved Accuracy of Plagiarism Checks
By producing original content, you can improve your search engine rankings and overall credibility, and AI copywriting tools can help improve the accuracy of plagiarism checks by analysing large amounts of text and identifying similarities to existing content. This makes avoiding unintentional plagiarism easier and ensures your content is original and unique.
Improved Creativity
AI copywriting tools can be a game-changer if you want to improve your creativity and generate fresh ideas for your business. These tools can help you explore new angles and perspectives, develop new content ideas, and improve the overall quality and effectiveness of your marketing messaging.
Even as a professional content and copywriter, it’s not unusual for me to experience writer’s block, and one of the key benefits of using AI copywriting tools is that they can help overcome this by generating fresh and innovative ideas. By suggesting niche topics and developing multiple variations of headlines and ad copy, these tools can help you create ideas quickly and easily.
While they may not be a substitute for skilled human copywriters, they can be a valuable asset if you want to stay ahead of the curve and create messaging that resonates with your target audience.
Now you know how it can help, let’s move on to the important part… how to make it work for you because, unfortunately, to really level up your marketing, it’s not as simple as the creators of this AI tech would have you believe.
How to use AI copywriting tools effectively
Step 1: Determine your objectives
As with all aspects of marketing, it’s crucial to determine your objectives before using AI copywriting tools because it helps you match the machine with your needs and mitigate its limitations. To determine your goals, you should consider the type of content you want to create, conduct industry and market research to identify the best topics that resonate with your target audience and identify your target audience’s wants, needs, and interests.
Additionally, you should research the type of content your audience likes and optimise your AI-generated copy accordingly. The tone should be clear and analytical yet accessible to readers with limited expertise. Remember, bots aren’t exactly spectacular when it comes to strategic thinking.
Step 2: Choose an AI copywriting tool
When choosing the best AI copywriting tool for your marketing needs, there are a few key features to consider. First, decide which part of your writing process to automate and seek out the best AI tool for that specific job. Look for tools that are easy to use, responsive, and have an intuitive user interface.
The software should work across devices and integrate well with other work tools, allowing you to collaborate with your team. Additionally, consider flexible pricing plans that fit your budget and needs. It’s important to experiment with different tools to find the best match for your needs (most will offer free trials), and keep in mind that not every tool will cut it. By considering these key features, you can choose the best AI copywriting tool to help you maximise productivity and scale your content efforts.
Step 3: Put junk in, get junk out
The “junk in, junk out” approach refers to the idea that the quality of the output generated by your AI copywriting tool is directly related to the quality of the input provided. In other words, if you provide low-quality or incomplete information to the tool, the resulting output will also be of low quality.
Providing high-quality input is essential as it will affect the accuracy, relevance and usefulness of what you get back. You’re going to want the AI-generated content to be informative, engaging, and persuasive. So, you must ensure the tool has accurate and up-to-date information. Therefore, it is crucial to do your research beforehand and provide clear and detailed prompts to the tool, just as you would if you were briefing a human copywriter.
Step 4: Run the tool multiple times
You may be happy with the first copy generated, but running your AI copywriting tool multiple times can significantly improve the effectiveness of your content.
You can obtain different outputs that offer fresh and unique perspectives, allowing you to choose the best option or even take parts from different versions to create the best.
This versatility can help you tailor your content to your target audience and make it more appealing. Furthermore, running the tool multiple times can help you identify factual errors, ask for several options, and avoid plagiarism.
Step 5: Check for plagiarism
When using AI copywriting tools, it is essential to check for plagiarism to ensure that the content generated is original and does not infringe on copyright laws. Although AI copywriting tools are designed to create unique content each time, they may still pick up misinformation online, leading to unintentional plagiarism.
To effectively check for plagiarism, it is recommended to use reliable plagiarism checkers like Grammarly or other online tools.
Additionally, I highly advise you to review the AI-generated content for any factual errors, especially if it has generated facts or figures you will quote.
Step 6: Have realistic expectations
When it comes to AI copywriting, it’s important to set realistic expectations. If your expectations are too high, you may be disappointed with the results; AI copywriters are not perfect and may require multiple tries to get the desired output. Furthermore, the content generated will definitely need final human edits.
On the other hand, if your expectations are too low, you may miss out on the full potential of what AI can offer.
To avoid disappointment, ensure you understand what your chosen tool can offer, the limitations of AI copywriting and how to mitigate them.
Step 7: Ensure your content is of the highest quality
AI copywriting tools are a great help, but you still need to ensure you’re creating content of the highest quality for your audience and search engines.
- As always, start by conducting research to gain insights into your target audience’s interests and needs. This will help you create content topics and ideas that resonate with them.
- Use AI-powered copywriting tools such as FAQFox to identify high-quality copy ideas.
- Incorporate popular marketing frameworks such as the AIDA and BAB frameworks to trigger a psychological response from your audience. Remember to add a personal touch to your emails using eye-catching subject lines or funny graphics.
Step 8: Monitor and track metrics
To measure the effectiveness of your AI-generated copy, it’s important to track key metrics and analyse the results to identify areas for improvement.
One important metric to monitor is conversion rate, which measures the percentage of people who take a desired action after interacting with your copy. Other metrics to consider include click-through, engagement, and bounce rates. Tracking these metrics over time allows you to identify trends and make data-driven decisions on improving your copy.
Furthermore, continually test and optimise your copy, using A/B testing to compare different versions and see which performs best.
By taking a structured approach to measuring and improving your AI-generated copy, you can ensure that your marketing efforts are powerful and driving results.
Step 9: Optimise your content with a content management system
A content management system (CMS) is essential for optimising your AI-generated content. With a CMS, you can streamline your content creation process and effectively organise and publish your content. A CMS can help you easily create, edit, and publish content while providing valuable insights into your content’s performance.
To optimise your AI-generated content using a CMS, start by selecting a CMS that aligns with your business goals and target audience. Popular CMS options include WordPress, Drupal, and Joomla. These platforms offer features such as customisable templates, SEO optimisation tools, and social media integration.
Once you have selected a CMS, focus on effectively organising your content. Use categories and tags to group related content and make it easy for users to find what they want.
Additionally, use a content calendar to plan and schedule your content in advance, ensuring a steady flow of high-quality content.
Finally, use insights from your CMS to continually improve your content. Monitor engagement metrics such as page views, bounce rates, and time on page to identify areas for improvement and adjust your content strategy accordingly. With a CMS, you can optimise your AI-generated content and establish your business as a leader in your industry.
Conclusion
So, as you can see, these tools can significantly impact your marketing efforts, from improving content quality to boosting SEO and increasing conversion rates. But remember, the human touch is still essential to ensure your marketing generates the results you want.
As a content and copywriter, helping businesses attract and nurture their ideal clients to grow their sales lights me up. Drop me a message today if you need help identifying your perfect client, perfecting your messaging, or marketing your services.
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