by Emma Morris | Apr 5, 2024 | Email Marketing, Lead Magnets, Writing Tips
  Before we dive into creating the perfect opt-in page, this blog post contains affiliate links (they are identified by a *). This means I may earn a small commission to fund my coffee-drinking habit if you use these links to make a purchase. You will not be...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Mar 15, 2024 | Improve Your Sales, SEO, Web Copy, Writing Tips
  Let’s face it, writing an About Page can feel like trying to squeeze charisma out of a wet sponge. You stare at the blank screen, picturing potential clients yawning their way through your business story and end up paralysed with fear. So, let me tell you...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Nov 3, 2023 | Email Marketing, Improve Your Sales, Writing Tips
This blog post contains affiliate links. I may earn a small commission to fund my coffee-drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied with caffeine. It’s a win for everyone, really.   Table...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Oct 13, 2023 | General Marketing, Improve Your Sales, Writing Tips
  Hey there, marketing mavericks! In the vast, wild jungle of marketing tactics, there’s a secret weapon hiding in plain sight: storytelling. So brace yourselves as we delve into the powerful word of stories, where we’re not just selling our services; we’re...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Aug 4, 2023 | Improve Your Sales, Writing Tips
Hey there, fellow entrepreneurs and business owners! I understand that not everyone has the inclination or hours to spare for crafting captivating copy, especially when you’re the driving force behind a small business. But fear not, for I’m here to infuse life into...