Hey there! Just a heads up before we dive into the good stuff and share some of my favourite marketing tips for coaches: some of the links below are affiliate links. That means if you decide to make a purchase through those links, yours truly earns a little commission. But I only recommend products and companies that I’ve personally found helpful and trustworthy. So, if you have any questions about anything on the list, don’t hesitate to hit me up. Now, let’s get down to business and make some magic happen!



If you’re a coach, you know that sales are essential to your success. Without clients, you can’t help anyone, and you can’t build a thriving business.

But sales can be tricky, especially if you’re unsure where to start. That’s where this blog post comes in.

Here, I’m sharing 20 actionable marketing tips that you can start using right now to improve your sales. These tips are easy to implement, and they’re proven to work.

So, if you’re ready to start attracting more clients and closing more deals, read on.


20 Actionable Marketing Tips for Coaches to Boost Their Sales:


Define your ideal client

Who are you trying to reach with your coaching services? Once you know your ideal client, you can tailor your marketing messages accordingly.


Create a strong online presence

Your website and social media profiles are your digital home base, so make sure they are well-designed and informative. Ensure you include clear calls to action so visitors know what to do next.


Get active on social media

Social media is a great way to connect with potential clients and build relationships. So, share valuable content, engage with your followers, and run targeted ads.

This Social Media Magic Bundle from Lyn Neville is awesome!


Offer free consultations

Free consultations are an excellent way to get to know potential clients and see if they’re a good fit for your coaching services. During your consultation, be sure to ask questions to learn more about their needs and goals. However, be careful not to give away too much and keep to a strict time limit.

You could even consider doing an online giveaway; this programme from Lyn Neville is an awesome way to get started.


Write guest blog posts

Guest blogging is a fantastic way to reach a new audience and establish yourself as an expert in your field. So, find popular blogs in your niche and reach out to the authors to see if they would be interested in publishing a guest post from you.


Create a signature course or membership

This is a great way to package your coaching expertise into a valuable product you can sell your clients. Furthermore, working with a group rather than 1-2-1 can be much more profitable.

Skool is one of my favourite membership sites to work with for clients.


Run webinars and workshops

You’ll certainly hear some say that webinars are dead. Still, my clients regularly run free or low-cost webinars, and they are a great way to build your email list, demonstrate your expertise and raise your profile. Be sure to promote your webinars and workshops well in advance to get a good turnout.


Partner with other businesses

Partnering with other businesses in your niche is a powerful way to cross-promote your services and reach a wider audience.


Attend industry events

Industry events are great for networking with potential clients and referral partners. So be sure to bring plenty of business cards (or have electronic business cards set up) and be prepared to talk about your coaching services.


Run paid advertising campaigns

Paid advertising campaigns can help you to reach a large audience and drive traffic to your website. Target your ads to your ideal client and track your results to see what’s working and what’s not.


Use email marketing, no matter how small your list

I started my email marketing campaigns when I had just one subscriber (after all, they don’t know they’re the only one), and now it’s my main source of new business. Emails are a great way to stay in touch with your subscribers and promote your coaching services. Ensure you include valuable content and make it easy for subscribers to book a consultation or purchase your services.

Mailerlite is my go to email provider, offering everything from email campaigns, to sales pages and more.


Offer referral programs

Referral programs can help incentivise existing clients to refer you to their friends and colleagues. So offer a discount or other reward for every successful referral.


Get testimonials from past clients

Testimonials are a great way to build trust and credibility with potential clients. So, add them throughout your website and in your marketing materials. You can read more about how to use testimonials to increase your sales here.


Create case studies

Case studies are a more in-depth way to showcase your coaching results. Share stories of how you’ve helped your clients achieve their goals. Check out my blog here for more information on writing and using case studies.


Get involved in your community

Get involved in your community and volunteer for causes you care about. This is a great way to give back and meet potential clients.


Speak at industry events

If you’re confident speaking in public, offer to speak at industry events. This is a powerful way to share your expertise and reach a new audience.


Write a book

Writing a book is a great way to establish yourself as an expert in your field and attract new clients.


Guest or create a podcast

Podcasts are a popular way to consume content, so guesting on other people’s podcasts or creating your own is a fab way to reach a new audience and share your coaching expertise.


Be active on Quora and Reddit

Quora and Reddit are two popular question-and-answer sites. Answer questions in your niche to establish yourself as an expert and attract potential clients.


Have fun!

Coaching is a rewarding career, so enjoy yourself and let your passion shine through in your marketing.


Bonus Tip:

When you’re writing your marketing materials, don’t be afraid to be yourself. People can spot a fake from a mile away, so let your personality shine through.



So, there you have it. 20 actionable marketing tips for coaches to boost your sales.

Now, I know what you’re thinking: “Em, this is all great, but it’s a lot of work!”

And you’re right. Marketing is work. But it’s worth it. Because when you can attract more clients and close more deals, you’ll be able to make a bigger impact on the world.

So don’t be afraid to put in the work. And remember to have fun along the way!

Now go forth and spread the coaching love!



So, a little about me: as a Virtual Marketing Assistant specialising in content and copywriting, helping businesses attract and nurture their ideal clients to grow their sales lights me up. So, drop me a message today if you need help identifying your perfect client, developing your messaging, or marketing your services.

You can also download my FREE guide to make SEO Easy. A handy desktop guide packed with quick and easy tips to get your business found online.

Furthermore, if you’re stuck with where to start with your social media or blogs, I send a FREE email every Sunday with 7 content ideas for the week ahead to help you get those creative juices flowing. You can sign up here.