Hey there! Just a heads up before we dive into the good stuff: some of the links below are affiliate links. That means if you decide to make a purchase through those links, yours truly earns a little commission. But hey, I only recommend products and companies that I’ve personally found helpful and trustworthy. So, if you have any questions about anything on the list, don’t hesitate to hit me up. Now, let’s get down to business and make some magic happen!


As a content and copywriter working with entrepreneurs and small businesses, I’ve learned that successful marketing hinges on understanding your ideal client’s desires. Therefore, knowing what they want to hear about your business lays the foundation for compelling and engaging content.

So let’s dive in and start discovering the secrets of your target audience, ensuring your marketing efforts hit the bullseye every time.


Define Your Ideal Client

Defining your ideal client is the fundamental starting point for understanding what potential clients want to hear about your business. It’s like laying the foundation of a sturdy building before you start constructing the walls and roof. And by delving into the details of your ideal client, you gain essential insights that become the compass directing your marketing research efforts.

So here’s a closer look at how this step sets the tone for your entire marketing strategy:


Identify Demographics:

Firstly, demographics – age, gender, location, and education. Gather all the juicy details! This intel will help you serve up content that fits their lifestyle like a glove.

For example, suppose your ideal clients are millennial parents living in urban areas. In that case, your marketing content might focus on modern and efficient solutions that cater to busy, family-oriented lifestyles.


Uncover Preferences:

Think of it as asking your ideal client, “How would you like to be served this awesome content?” Some love videos on social media, others devour blog posts. Knowing this will make you the content-delivery master!

For example, your research reveals that your ideal clients enjoy engaging with video content on social media. In that case, you can prioritise creating eye-catching videos that showcase your products or services in action.


Address Pain Points:

Uncover the problems your audience faces, like trying to parallel park a monster truck in a tiny parking spot. Be their superhero by offering solutions that blow their minds!

For instance, if you’re in the fitness industry and your ideal clients struggle with time constraints for workouts, crafting content around short, practical exercises they can do at home or during lunch breaks becomes crucial.


Unveil Goals and Aspirations:

Find out what your audience’s grand plans are, and then show ’em how your products or services can be the key to their success. You’ll almost definitely be their fairy godmother, granting wishes left and right!

If your target audience is aspiring entrepreneurs, emphasise how your business services can save time and help them focus on growing their ventures.


Personalise Your Approach:

Once you know your ideal client, like your BFF, it’s time to get personal. Customise your marketing campaigns like you’re putting sprinkles on a cupcake. Address them by their names in emails, and watch that engagement go through the roof!

Personalised email marketing that addresses your clients by their first names and includes content that directly addresses their preferences shows that you value and understand them.


Refine Your Targeting:

Refining your targeting is like using a sniper rifle instead of a shotgun. Save time and energy by aiming only at the most relevant audience – it’s like finding the pot of gold at the end of the marketing rainbow!

For instance, if you run a luxury travel agency, targeting individuals with a higher income who have expressed interest in luxury travel destinations will yield more fruitful results.


Conduct Surveys and Interviews

Surveys and interviews are like digging for treasures with a map leading to your target audience’s hearts. So craft thoughtful questions to understand their motivations, challenges, and expectations regarding your industry or niche. You can use online survey platforms, conduct phone interviews, or even organise focus groups to dig deeper.

Outgrow has some great resources for creating surveys and quizzes.


Leverage Social Listening

Social listening is your secret weapon. In short, it’s like having ears all over the internet, eavesdropping on what your audience is saying. Those recurring themes and sentiments will guide your content creation like a wise old owl. So use social listening tools to monitor conversations about your industry, competitors, and brand.


Analyse Customer Support Inquiries

You interact with your audience almost daily. So analyse your inquiries and testimonials or reviews to identify recurring concerns and topics that matter most to your clients. This data can inform your content creation and address common pain points.


Monitor Competitor Strategies

Next, keep an eye on your competitors to understand what approaches they take in their marketing efforts. It’s like becoming a marketing ninja – analyse their content, social media, and customer engagement and find those sweet spots they missed. Your audience will wonder how you read their minds!


Engage in Online Communities

Participate in online forums, Facebook groups, and other community platforms where your target audience congregates. Get chatty in those forums and Facebook groups, and you’ll learn more about them than their best friends!


Use Website Analytics

Finally, your website analytics are like the crystal ball of marketing. Identify which pages they visit the most, how long they stay on your site, and what prompts them to take action. These metrics can highlight popular topics and aspects of your business that pique their interest.



To sum up, in the ever-evolving marketing landscape, knowing what your ideal clients want to hear is pure gold! It’s like having a magical key to their hearts – and believe me, they can’t wait to hear from you. With the right research strategies, you can certainly unlock the desires and needs of your target audience, leading to content that resonates and converts. And armed with this treasure trove of knowledge, you can craft captivating and engaging content that aligns with what your potential clients truly want to hear.

Finally, marketing is like a love story. It’s about understanding what they want to hear and giving it to them in a way that leaves them smitten. Happy marketing, my friends!



As a Virtual Marketing Assistant specialising in content and copywriting, helping businesses attract and nurture their ideal clients to grow their sales lights me up. Drop me a message today if you need help identifying your perfect client, perfecting your messaging, or marketing your services.

You can also download my FREE guide to make SEO Easy. A handy desktop guide packed with quick and easy tips to get your business found online.


If you’re stuck with where to start with your social media or blogs, I send a FREE email every Sunday with 7 content ideas for the week ahead to help you get those creative juices flowing. You can sign up here.