by Emma Morris | May 27, 2026 | General Marketing, Improve Your Sales, My Opinions
Key Takeaways Your time has a real hourly value, and spending it on marketing you’re not good at (yet) is an expensive choice The cost of not having great copy is lost clients and revenue, not just a to-do list item Hiring a copywriter isn’t a...
by Emma Morris | May 21, 2026 | Blog Writing, Email Marketing, General Marketing, Improve Your Sales, My Opinions, Social Media Marketing
Key Takeaways: Why Value Content Is Dead People don’t log on to learn. They log on to be entertained. Useful isn’t enough anymore. If your content could’ve been written by anyone in your industry, it’s doing you no good. AI has made...
by Emma Morris | Jul 15, 2024 | General Marketing, My Opinions
It’s a slightly different blog today. Because today, I want to talk about a decision I made recently: stepping away from Facebook and Instagram as marketing channels for my business. This wasn’t an impulsive move. For almost five years, I’ve...
