by Emma Morris | Sep 15, 2023 | General Marketing, Improve Your Sales
Table of Contents Toggle 10 Top Tips for Creating a Sales-Boosting HomepageTop Tips for a High-Converting Home PageCraft an Irresistible Value PropositionMind-Blowing Headline and SubheadlineVisually Stunning DesignUser-Friendly NavigationCompelling CopywritingSocial...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Sep 8, 2023 | General Marketing
Table of Contents Toggle The Age-Old Grudge Against MarketingPoint 1: The Invisible Business SyndromePoint 2: The Myth of “Build It, and They Will Come”Point 3: Competition Is the Hungry MonsterPoint 4: The Social Media MiragePoint 5: Word of Mouth vs. World of...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Sep 1, 2023 | General Marketing, Writing Blogs
Table of Contents Toggle Tips for Coming Up with Blog Post Ideas:Spy on Your AudienceTrend SurfingSolve ProblemsPersonal ExperienceAim for EvergreenExpert InterviewsContent CurationKeyword ResearchBrainstorming SessionsBorrow from Your PastMy own...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Aug 25, 2023 | General Marketing, Ideal Client, Improve Your Sales, Social Media Marketing
Table of Contents Toggle The 10 stepsStep 1: Define your tribeStep 2: Whip up stellar content:Step 3: Snazzy visuals:Step 4: Infiltrate social media:Step 5: The hashtag charm:Step 6: Collaborate like a boss:Step 7: Email wizardry:Step 8: Consistency:Step 9:...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Aug 18, 2023 | General Marketing, Improve Your Sales
Hey there! Just a heads up before we dive into the good stuff and talk about marketing strategy: some of the links below are affiliate links. That means if you decide to make a purchase through those links, yours truly earns a little commission. But I only recommend...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Aug 4, 2023 | Improve Your Sales, Writing Tips
Table of Contents Toggle Tip 1: Embrace Storytelling MasteryTip 2: Craft Intriguing HeadlinesTip 3: Inject PlayfulnessTip 4: Reader-Centric ApproachTip 5: Spotlight BenefitsTip 6: Compelling Call-to-ActionsTip 7: Embrace SimplicityTip 8: Harness TestimonialsTip 9:...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Jul 28, 2023 | General Marketing, Ideal Client, Improve Your Sales, Market Research
Table of Contents Toggle Define Your Ideal ClientIdentify Demographics:Uncover Preferences:Address Pain Points:Unveil Goals and Aspirations:Personalise Your Approach:Refine Your Targeting:Conduct Surveys and InterviewsLeverage Social ListeningAnalyse Customer Support...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Jul 21, 2023 | Case Studies, General Marketing, Improve Your Sales, Social Media Marketing
Table of Contents Toggle The importance of client reviews and testimonialsDifferent ways to use your testimonialsShowcase them on your websiteSprinkle them in your marketing collateralSupercharge your social mediaCreate captivating case studiesConclusion Ah, dear...				
					
			
					
											
								
							
					
															
					
					 by Emma Morris | Jul 14, 2023 | Email Marketing, General Marketing, Lead Magnets
Table of Contents Toggle The Magnificent EbookThe Fun-Packed QuizThe Legendary Toolkit:The Captivating Video Vault:The Secret Society:Conclusion: So, you’re looking to grow your email list, huh? Well, get ready because we’re about to embark on an epic journey through...